The Art of Fashion

The Art of FASHION

Fashion Photography occupies a special place in our world. It is kind of a stage, where cloths and humans are speaking to us. About beauty, power, energy, sex, pleasure, class, desire, gender and age. About the topics millions of people are thinking and talking about. Fashion is a creative way of art, to discuss about these topics. It is also about criticism and thoughtful insights. About abstract poses and different color tones. Fashion is the key for giving a photo story resonance and a sense of class.
No matter if we are talking about High Street or High Fashion. Both are telling stories with concepts behind. Because of the fast increasing digitalisation of our world, every designer, every label and every magazine needs to catch people while they are looking at the stories. There are a lot of more collections like pre-season collections, organic and fair trade collections (…) and also a lot of more platforms to present the pictures of a new collection, of a new story.
Thats why this industry is a ever changing one and right now a one, with a lot of movement in between.

As this project explained fashion as a stage of art with different topics,  the idea of a four stages concept was born. Each Element stands for a stage of art photography. A story which talks about the four forces of nature in a different way, based on colors, lightning, associations, stylings, locations and environments.